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Why Most Innovators Quit One Year Too Early

Why Most Innovators Quit One Year Too Early

by Dr. Jose Medina | May 6, 2026 | Innovation Culture | 0 comments

TL;DR Most innovation efforts don’t fail because the idea was wrong. They fail because the team ran out of reasons to continue. The research points to two specific conditions — a shared purpose that extends beyond revenue, and the capacity to absorb pressure...

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