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Why Most Innovators Quit One Year Too Early

Why Most Innovators Quit One Year Too Early

by Jose Medina, PhD | May 6, 2026 | Purpose & Engagement | 0 comments

TL;DR Most innovation efforts don’t fail because the idea was wrong. They fail because the team ran out of reasons to keep going. The research points to one thing — a shared purpose that goes beyond revenue — that separates the teams who push through from the...

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